FourFourTwo Interview
FourFourTwo.com was nominated for the Best Football Site award. We asked them to talk about the awards, how 2010 had turned out for FourFourTwo, future plans and of course, who they would vote for in the awards. Here’s the interview:
1) You’ve been nominated for Best Football Site, chosen by both fans and industry experts, how does it feel?
Warm and fuzzy, like your favourite duvet. In all seriousness, we’re very flattered and proud, particularly considering some of the other sites up for the award are far bigger operations than our own. We’d like to take a moment to say thanks to those who nominated us. So, thanks.
2) What kind of year has 2010 been for FourFourTwo.com?
In a word, busy. We have a staff of just three hardy souls, which seems to surprise some people – that said we’ve been lucky to have the help of some very keen, very willing and certainly very able young writers, who have gone above and beyond the call of duty, really. Then of course there’s our global network of bloggers, who have consistently produced brilliant articles all year.
Obviously the World Cup was an exceptionally hectic period for us, with an email newsletter going out each morning and live blogs for every match, but watching football isn’t exactly a hardship, is it?
3) What do you think has been the key factor in your success?
We’re very lucky to have the name FourFourTwo behind us – it’s a name people know and trust having been established over 16 years. The fact we don’t tend to chase traffic with really spurious transfer rumours probably goes a long way to develop that trust. Then, as we previously mentioned, we’ve been fortunate to have a group of mainly student journalists chipping in – writing news stories, helping with our Champions League live blogs and generally just being very lovely and useful.
4) If you were casting a vote for your any of your fellow nominees, who would it be?
Without wanting to speak for my colleagues, I’d probably say the Guardian. They’ve got some great writers – Jonathan Wilson, Barney Ronay, David Conn and now Michael Cox to name just four – and as a site they generally strike the right balance between in-depth analysis and humour.
5) What’s next for FourFourTwo.com?
More analysis, more live events and even more fun. And a revolutionary switch to cricket. Not really.
6) Have you seen the Castrol Football Rankings? What do you think about them, and who do you think is the best footballer in the world at the moment?
Afraid not. As for the best player in the world, it’s hard to argue for anybody other than Lionel Messi right now, however hard Cristiano Ronaldo protests and Richard Keys prattles on about Gareth Bale…
You can vote for FourFourTwo in the following award category:
Back to the main 2010 Soccerlens Awards nominee interview page.
Topics: Interviews
